Community als Ware

نویسندگان

چکیده

Der Artikel untersucht die „Factory Berlin“ als Ausdruck eines größeren urban-digitalwirtschaftlichen Diskurszusammenhangs sowie neuen Arbeitsort im städtischen Raum. Anhand qualitativer Interviews und ethnographischer Beobachtungen arbeite ich heraus, wie das Berliner Unternehmen sich Antwort auf Anforderung an zur andauernden Produktion von Innovation Community-Space generiert Serviceleistung einer „kuratierten“ Community anpreist. Das einst nicht-ökonomische Feld der Gemeinschaft wird somit ökonomisierten Perspektive unterworfen. Die Factory nutzt darüber hinaus Image Berlins kreativen digitalaffinen Umgebung, um ihre Marke zu stärken glaubwürdiger innovativ präsentieren können.

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ژورنال

عنوان ژورنال: Sub\urban

سال: 2023

ISSN: ['2197-2567']

DOI: https://doi.org/10.36900/suburban.v11i1/2.837